Nice to meet you, I'm Steph Parker.

I believe that the best digital strategies center around the user.

I was born and raised in New Jersey, but consider Philadelphia to be home because of the city’s unique spirit, resilient people, and… well, cheesesteaks.
I have a video game tattoo that made the front page of Reddit once, and am a huge gamer on Xbox in my spare time. (I promise, I do leave the house.)
I moved from the States to London in 2017 with my cat Bailey, and currently live in the Brooklyn-esque neighborhood of Shoreditch.

My interest in digital started well before digital marketing careers were on the roadmap. As a Millennial, I was fortunate enough to have access to computers at a young age; I remember playing 8-bit computer games on floppy disks in my elementary school classrooms. In the early 2000s, I built my own rudimentary websites, IMed with friends, and downloaded music from Napster before it got shut down. (I was the reason my parents got a second phone line, for anyone who remembers dial-up.) After entering the real world following undergrad, I made the internet a major part of my full-time gig.

Whenever I have the opportunity to plan a strategy from the ground up, I let the audience dictate the needs. Strong advertising work leverages psychographic information to contextualize why people post certain questions on Reddit, search only for certain keywords on-the-go, or go about purchasing something online. Reading stats about how most of the planet is connecting to the internet through a smartphone is one thing; understanding how, when, and why that matters is another completely.

I have a varied skillset & can help brands of all shapes & sizes.

Specialties

  • Digital strategy
  • Paid campaigns
  • Audience insights
  • Measurement
  • Social media
  • Content
  • Innovation

Experience with

  • Sports/Entertainment
  • Healthcare
  • Food/Beverage
  • Finance
  • CPG
  • Insurance
  • Travel
  • Nonprofit
  • Tech

Value-adds

  • Adobe Photoshop & Illustrator CC
  • Google Adwords & Analytics
  • Facebook & Twitter Ads APIs
  • WordPress CMS
  • Public speaking

Need marketing help?

If my experience sounds like it could be a fit for the digital marketing problems you’re trying to solve, get in touch.

Contact Me

© Copyright 2018 Steph Parker.