Sessions: BostInno State of Innovation 2016

Today, I was excited to speak at BostInno’s State of Innovation alongside General Assembly for a second year. Whereas last year, the focus was on social media and user psychology, this year there was a heavy emphasis on providing value to founders and innovators looking to build social capital in marketing.

In a quick 45 minutes, we went through the marketing funnel, key content marketing principles, and how any type of business – B2B, B2C, retail, travel, tech, SAAS, etc. – can leverage the power of content (and influencers as a distribution method) to better their brands.

Whether you were unable to attend the session or just want to take a peek at the slides, the presentation in its entirety is below (although, without the charming delivery). Cheers.