Sessions: BostInno State of Innovation 2015

I’ve been teaching at General Assembly for about a year now, and it’s been an absolute dream (really). Thanks to the hustle of GA’s Boston outpost, I was able to speak as one of six instructors at this year’s Boston State of Innovation event. Organized by BostInno, the eventĀ brings together professionals from big companies, small companies, startups, agencies, VC firms… you name it, they’re here. And I’ll give you one guess as to what they’re talking about.

My session this year, buzzwordy as it may sound by name, aimed to talk about how building social media strategies for people, instead of platforms, is the best way to “future-proof” marketing. While most of what you’ll get from the visuals is a serious case of copyright infringement, I tied in a Back to the Future narrative to drive home the point that while the world around us changes, the relationships we have stay the same. After all, marketing is a people business.

If you’d like me to replay this session live, drop me a line. I’m happy to talk you and your team through Marty McFly as marketing’s poster boy.

Big thanks to everyone who attended – this audience of 100+ was my largest yet, and I’m unbelievably thankful that you all showed up and listened. You guys make teaching the rewarding experience it is. Cheers.