09 Mar Want a Digital Marketing Job?
Trying to map out the digital marketing landscape can seem tricky, especially if you’re just wrapping up a degree and have no idea what to expect. Thinking of jumping into the field? Here are a few things that will help you get a better idea of which job will truly make the best fit.
What role is the perfect combo of your skills & interests?
Maybe you studied psychology in college & have a knack for qualitatively dissecting consumer insights. Or, perhaps your background in sales makes you a shoe-in for new business or market development. If you have experience coordinating with vendors, you’re probably better suited to be a project manager vs. a copywriter.
The point I’m trying to make here is simple: know how your experience translates to the digital marketing job you want. And, be prepared to give specific examples in your interview. If I’m looking for a strategist or community manager, I want someone who can walk me through their process. Don’t have one? Call on something that translates. Whatever you do, don’t fake it or force a square peg to fit in a round hole.
What kind of environment makes you the most excited?
Where you work is just as important as what you work on. Where you work also heavily influences the type of work you do, so send your resume to the places that will keep you happy long-term. Just starting out and don’t know where to look? Here’s a rundown of your best options:
- In-house: Great for those who enjoy focusing on one line of business, and don’t mind a more traditionally corporate atmosphere with a standard 9-5 working life. You’ll likely be the day-to-day contact for your agency partners, and will oversee a host of marketing initiatives for your brand.
- Agency: A good fit for people who have all of the thinking necessary to work in-house, but can apply it to a few different brands (and don’t own many suits). Sometimes, the hours are longer and the pay is less than your in-house friends, but the creative freedom, no matter your discipline, is a huge draw. Many in-house professionals transition from agency backgrounds.
- Vendor/Partner: A nice marriage of an agency’s less corporate atmosphere, and an in-house environment’s focus. You can wear many hats here, from new business prospecting, to account management, to more traditional marketing objectives for your company. Hubspot & Crimson Hexagon are two examples here in Boston that fit into this arena.
- Start-up: Perfect for people who like moving at a fast pace and can articulate their out-of-the-box thinking. Longer hours and shorter pay are more common here than anywhere else, but the excitement of doing something new and defining your category is appealing to many. People who work at start-ups often come from a variety of backgrounds, but be prepared to work hard & get your hands dirty doing a little bit of everything sometimes.
Do you know what you’re worth?
Someone with 20 years of finance experience doesn’t necessarily need to start from square one if they’re jumping into a digital marketing track. To reiterate some of the language from earlier, know how to explain your past experience in a way that paints the prettiest (but also most realistic) picture of where you’ve been. Don’t be afraid of learning new things along the way. And, especially to my college grads, don’t be afraid of an internship out of school. Personally, I prefer to take interns who are about to graduate (or have graduated recently) because I know I can hire them if they kick ass in their positions.
Get out there and network. Send out a compelling application or two. Ask your friends in the industry for advice. And, be prepared to have an awesome adventure as a digital marketer.